
The latest console war has been underway for five years now, and it’s still difficult to call a winner on the basis of sales. But one game company is winning the battle for a place in our minds.
Have you heard of “the Xbox factor”?
The story goes that cinema ticket sales are increasingly dominated by romantic comedies, character-driven dramas and film adaptations of lusty vampire novels – in other words, “chick flicks”. Some Hollywood executives have attributed this to the fact that men are becoming less interested in going out to see a movie as they become more caught up in “sophisticated video games” (and the Ultimate Fighting Championship, apparently).
To me, the most interesting part of this story is the fact that the phenomenon has been dubbed the “Xbox factor”.
Not the “Playstation factor”. Not the “Wii factor”. Not the “Games For Windows Live factor”, amazingly. The word “Xbox” has been chosen to represent all videogames – or at least the videogames predominantly played by young men. Continue reading →


